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Our Brand Management Training teaches how the best marketers use analytical skills to create a deep-dive business review with conclusions about what’s going on with the marketplace, consumers, channels, competitors, and brands. Marketers must use analysis to discover their brand’s unique underlying situation to set up strategic thinking. The analytics identifies the growth accelerators that will make your investments move faster, inhibitors that will hold them back, opportunities to take advantage of, and threats to avoid.
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Our Brand Management Training teaches how the best marketers use strategic thinking to understand your brand’s unique circumstances. Our Strategic ThinkBox helps them ask challenging questions about 1) the brand’s core strength, 2) the consumer bond the brand has built, 3) the competitive dynamic, and 4) the business situation. The best marketers focus their limited resources on building capabilities to deliver a market impact that leads to an identifiable performance result.
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Our Brand management Training teaches how the best marketers use conceptual thinking to create the ideal consumer profile, adding moments of accelerated needs, underlying consumer insights, and enemies that torment them. They build the brand positioning statement balanced with functional and emotional benefits. Then, they use an organizing brand idea to steer everyone who works on the brand.
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Our Brand Management Training teaches how the best marketers use planning skills to write a strategic plan that defines how to invest their limited resources to build capabilities that drive growth. They establish a vision, purpose, values, and goals that define a better future. And they find key issues of what’s in the way with detailed strategies and execution plans to guide everyone who works on the team.
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Our Brand Manager Training teaches how the best marketers use instinctual thinking to help make decisions on any execution that goes to the market. The best marketing execution focuses on the target, fits with the brand, delivers the main message, and stays on strategy. They write smart, emotional, creative briefs that inspire experts to deliver their best work. They make smart decisions when it comes to creative advertising, media investment, new product innovation, and in-store marketing. And, they work well with agency partners, product development, and the sales team.
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Our track record features many iconic brands across a spectrum of industries. We’re proud to have served market leaders and innovators alike, from the athletic prowess of the NFL Players Association, Reebok, and the NBA. Our work has reached the exploratory spirit of National Geographic, Shangri-La Hotels, Carnival Cruises, Rocky Mountaineer, and G Adventures.
We have done work with healthcare giants like the Mayo Clinic, AstraZeneca, Pfizer, and J&J. As well, we have fueled the strategic ambitions of tech-forward firms like Slack, Hotel Engine, and Indeed.com. Moreover, our client list includes consumer names like Post cereal, Dr. Pepper, Keurig, Hershey’s chocolate, Bush’s Beans, Jack Links, Smirnoff, Miller beer, and Honda.
Our reach extends to 30 countries internationally, having executed projects across North America, Europe, Africa, Asia, the Middle East, and Oceania.
The NFL Players Association team took our brand management training program.
With Beloved Brands, we will challenge your thinking on strategy, positioning, plans, creative briefs, advertising decisions, product innovation, analytics, and finance.
Learn how to run the creative execution process, starting with how to write an inspiring creative brief and then how to make decisions to find smart and breakthrough work. We demonstrate new methods for analyzing their brand’s performance so they can lead a deep-dive business review. We review all the financial formulas they need to know to run their business.
To help the participants, we use relevant brand examples for each of our marketing training programs. We believe they learn better when marketing concepts are applied to a brand like theirs. As a result, it makes it easier for them to understand and apply their newly developed skills to their own business.
We believe marketers learn best when they see our marketing concepts applied to brands that look like theirs. We have developed specific consumer, B2B, and healthcare examples to showcase our marketing tools. Click on the icon below to choose your interest area.
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The Goody marketing team in Saudi Arabia took our brand manager training program.
We will challenge you with new skills, methods, and tools for engaging with strategic thinking, brand positioning, brand plans, creative briefs, advertising decisions, product innovation, brand analytics, and brand finance. We have specific playbooks for consumer brands, B2B brands, and healthcare brands.
If you run a brand, any of our Beloved Brands playbooks equip you with the marketing skills, tools, strategies, and insights needed to tackle every challenge in managing it. This is your essential resource for navigating the complexities of building and growing a successful brand.
Our book teaches you how to conduct deep-dive brand audits to identify hidden challenges and address key issues, ensuring your brand remains competitive and poised for long-term growth.
You will learn to dive into thought-provoking questions designed to challenge your perspective and uncover new ways of seeing your brand. Gain clarity and unlock innovative strategies that set your brand apart.
We use a unique process for defining your brand positioning. Use our consumer benefit cheatsheets to find the ideal functional and emotional benefits. Explore fresh ideas and uncover opportunities to differentiate your brand by leveraging functional and emotional benefits.
With Beloved Brands, you will learn to craft a clear, actionable brand plan that aligns stakeholders and ensures every team member contributes to your brand’s growth and success.
You will learn to drive the marketing execution. From inspiring creative briefs to making impactful decisions on advertising and innovation, we guide your team through executing breakthrough marketing campaigns.
As a marketing team leader, you know that your team’s success is essential for your company’s growth. Our Beloved Brands marketing training gives your team the skills they need to make strategic decisions, produce exceptional work, and drive business growth. They will learn to define brand positioning, write effective plans, improve brief writing, make informed execution decisions, and analyze their brand’s performance.
Our Beloved Brands Marketing Training will equip your marketing team with the essential marketing skills to meet your expectations, including brand analytics, strategic thinking, brand positioning, strategic planning, and marketing execution.
We impact your marketing team’s on-the-job performance by ensuring your marketers apply every new tool, method, and skill directly to their brand.
Our hands-on coaching replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom
We provide specialized marketing training tailored to different business models, including Consumer, B2B, Retail, and Healthcare brands. Our industry-specific examples demonstrate how easily our tools work on a brand like the marketer is working on.
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