Our Brand Consulting Toolkit includes fully completed brand examples, including a brand plan, brand positioning strategy presentation, business review, and a creative brief. We include blank slides with definitions on every line. We include all our templates for consumer brands, B2B brands, retailer brands, and healthcare brands.
As I moved up the corporate ladder at esteemed organizations like J&J, General Mills, and Coke, I honed my expertise by developing numerous brand plans. And at the VP level, I was in charge of evaluating and approving countless other brand plans. With this depth of experience, I’ve gained a clear understanding of what leaders look for and the elements that make a brand plan genuinely compelling. Our Brand Plan template will make your brand plan stand out and impress even the most discerning bosses. Save time and use our template.
As a brand consultant for a decade, I’ve been privileged to strategize for iconic names like the NFL, National Geographic, Shell, Reebok, Miller Lite, Dr Pepper, and Jack Links. Each brand’s unique identity and challenges have enhanced my understanding of what makes a brand resonate. Drawing from these experiences, our Brand Positioning template presents the ultimate presentation slides to position your brand at the pinnacle of its potential. These are perfect for building a brand book. Save time and use our template.
In my tenure at J&J, an annual deep-dive business review was a ritual – a meticulous exercise that held the power to transform brand trajectories. With 15 dynamic brands under my stewardship, I’ve meticulously reviewed hundreds of these evaluations. The insights gleaned from these reviews have been instrumental, allowing me to discern precisely what decision-makers seek and ensuring the information presented is both impactful and actionable. Our Business Review template slides are meticulously curated from years of hands-on experience.
I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers.
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