If you are an ambitious marketer, looking to solidify your marketing skills, our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
With our Mini MBA, you get 36 training videos and our Brand Toolkit ($200 value) that has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations.
We provide key chapters from our Beloved Brands Playbook, and a Brand Management Workbook with exercises to try in real-time.
Learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience from Johnson & Johnson, General Mills, Coke, and Pfizer. For over a decade, Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer.
With our Strategic Thinking course, I will show you how to enhance your thinking, using the brand’s core strength finder, consumer strategy, competitive strategy, and situational strategy. We engage different styles to help you figure out what you need to do to be a better marketer.
With our Brand Positioning course, I will show you how to write a winning brand positioning statement with four essential elements: target market, competitive set, main benefit, and reason to believe (RTB).
Our Brand Planning course for marketers will teach you how to write each element of the brand plan, including the vision, purpose, values, goals, key Issues, strategies, tactics, and execution plans.
With our Advertising Decisions course, I will teach you how to lead the advertising process, write a creative brief, make decisions on creative advertising, and set up media plans.
Our Marketing Analytics course for marketers will teach you to understand the principles of marketing analytics and then go through everything you need to know to analyze the marketplace, consumers, channels, competitors, and your brand.