If you are an ambitious marketer, looking to solidify your marketing skills, it is time to invest in yourself. Our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
With our Mini MBA, you get 36 training videos and our Brand Toolkit ($200 value). This gives you over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations.
We provide key chapters from our Beloved Brands Playbook, and a Brand Management Workbook with exercises to try in real-time.
Learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience. He worked at Johnson & Johnson, General Mills, Coke, and Pfizer. And, he has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, Miller beer & Pfizer.
With our Strategic Thinking course, will teach you to slow down and figure out your brand’s unique situation. Learn to use our core strength finder, consumer strategy, competitive strategy, and situational strategy. We explore different thinking styles to help you figure out what you need to do to be a better marketer.
statement. We look at four essential elements: target market, competitive set, main benefit, and reason to believe (RTB). We also show how to come up with a brand idea. And, you will learn to write a brand concept or lay out the brand story.
Our Brand Planning course for marketers will teach you how to write each element of the brand plan. Learn to write the vision, purpose, values, goals, key Issues, strategies, tactics, and execution plans. We show how to put it all together into a presentation.
With our Advertising Decisions course, I will teach you how to lead the advertising process. Learn to write a creative brief, make decisions on creative advertising, and set up media plans.
Our Marketing Analytics course for marketers will teach you to understand the principles of marketing analytics. And then go through everything you need to know to analyze the marketplace, consumers, channels, competitors, and your brand.