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$750.00
If you are an ambitious marketer, looking to solidify your marketing skills, it is time to invest in yourself. Our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
With our Mini MBA, you get 36 training videos and our Brand Toolkit ($200 value). This gives you over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations.
We provide key chapters from our Beloved Brands Playbook, and a Brand Management Workbook with exercises to try in real-time.
Learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience. He worked at Johnson & Johnson, General Mills, Coke, and Pfizer. And, he has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, Miller beer & Pfizer.
Our Brand Management Mini MBA certificate program gives you access to world-class brand training. We normally reserve this training for teams at major corporations. And, this type of program would typically cost thousands of dollars. You can get all the content and tools for $750 USD.
With our Strategic Thinking course, will teach you to slow down and figure out your brand’s unique situation. Learn to use our core strength finder, consumer strategy, competitive strategy, and situational strategy. We explore different thinking styles to help you figure out what you need to do to be a better marketer.
statement. We look at four essential elements: target market, competitive set, main benefit, and reason to believe (RTB). We also show how to come up with a brand idea. And, you will learn to write a brand concept or lay out the brand story.
Our Brand Planning course for marketers will teach you how to write each element of the brand plan. Learn to write the vision, purpose, values, goals, key Issues, strategies, tactics, and execution plans. We show how to put it all together into a presentation.
With our Advertising Decisions course, I will teach you how to lead the advertising process. Learn to write a creative brief, make decisions on creative advertising, and set up media plans.
Our Marketing Analytics course for marketers will teach you to understand the principles of marketing analytics. And then go through everything you need to know to analyze the marketplace, consumers, channels, competitors, and your brand.
Our readers tell us they reach for Beloved Brands as a reference tool to help them with the day-to-day management of their brand. We are proud that 90% of Amazon reviewers have given Beloved Brands a 5-star rating and is a #1 bestseller in brand management.
We believe that marketers learn best when they see marketing concepts applied to brands that look like their own. We have come up with specific case study examples for each type of marketing, whether you are focused on consumer, B2B, or healthcare brands. Click on the icon below to choose your marketing interest area.
