As we hit the fall, it’s a great time to be thinking about vacations. Here are some of the Best Tourism ads from around the world. Too many Tourism spots use a montage of clips against a cute wholesome song and put on a cheery tag line that says very little and offends very few. Most tourism ads all look the same. The challenge for tourism groups is the number of constituents they must please really inhibits the risk taking that would push for greatness.
Here’s a few of my favourites. Feel free to add others.
Newfoundland and Labrador in Canada
This ad captures the pure beauty of Newfoundland, a province on the east coast of Canada. Pure desolate and rugged beauty. This campaign enticed me to go to Newfoundland and it did not disappoint. Best photos you’ll ever come back with. I’d go in the summer though, as it can be rather chilly (even then).
This campaign does a great job in capturing the diversity that India has to offer. “Incredible India”
New Zealand borrows the richness of the Lord of the Rings to showcase the diversity of New Zealand. I was lucky enough to film a TV ad in New Zealand.
I love when ‘quiet’ is used to capture attention. Without showing classic montage of clips, this spot offers the beauty of ballet and a style that just screams France.
Showing a bit of the personality of South Africa mixed in with soccer to showcase the World Cup of Soccer.
And of course, after Vegas tried for decades to promote the “good” Vegas for family fun, they finally nailed it when they went the other way and said “it’s a bit naughty” with “what happens in Vegas stays in Vegas”.
Tell me an Ad that influenced you to take a vacation.
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