Christmas is a great time to drive home the connection between consumers and the brand. Get your consumer into an emotional state, and hopefully, those emotions pay back to your brand. But not everyone can pull it off. You likely need to have an established love for your brand already, or it would come across as lacking authenticity. If you are looking to get into the holiday spirit, here are the best Christmas ads I have seen, from all over the world, from the past 30 or 40 years.
John Lewis of the UK
The best Christmas ads I’ve ever seen are from John Lewis, the department store in the UK. They use beautiful music, a movie-like storyline that demonstrates the beauty of gift giving, stretched out over 90 seconds. No words are needed to tell the story. They tug at the heart and bring a reminder of what the season is all about: the gift of giving. I think this is the best one in the John Lewis (2011) series, with a nice twist and a tug at the heartstrings at the end.
Coca-Cola, the brand who came up with the look of how we see Santa Claus, makes a special ad every Christmas, to recreate the magic of Christmas. From Argentina, here’s a brilliant take on spreading the joy of the season.
Budweiser in the US
The Budweiser Clydesdales were first introduced to the public in 1933, to celebrate the repeal of prohibition. August A. Busch Jr. presented the hitch as a gift to his father. That hitch proceeded to carry the first case of post-prohibition beer. Every Christmas you’ll see a team of Clydesdales pulling a case, a great icon of the American beer brand.
Canadian Tire of Canada
This is your classic sentimental Christmas ad, talking about family. It’s done very well by retailer Canadian Tire. They told a nice story, about the modern family.
Tim Horton’s in Canada
This ad will make you cry just a little bit. A nice touch of reality about being a parent from the old school to the new school.
Kellogg’s in the US
A pretty darn whole ad, but pretty darn cute. We do need a bit of wholesome serotonin at this time of year.
Allegro in Poland
Great storytelling from Allegro, a Polish website. The ending is very heart-warming. Millions of views so far, lots of tears for sure.
Anuncio Lotería from Spain
Every year, there is a lottery just before Christmas, Anuncio Lotería de Navidad 2016. The last few years, they have done some great ads with deep story telling. This year, the ad tells a sweet story of a grandmother who catches the winning number on TV from a few years ago, believing she has won this year’s lottery. Very cute that the family goes along with it as she moves through the village. Nice ending.
Marks and Spencer from the UK
Marks and Spencer likely won the UK retailer contest of 2016. This ad does a nice job in telling the story of Mrs. Claus. While very modern, it still brings a lot of traditional touches of Christmas.
Edeka from Germany
A nice ad from EDEKA, Germany’s biggest supermarket encourages parents to spend more time with their kids.
Lidl from Ireland
Lidl uses a very traditional Christmas ad that speaks to how it should really feel.
WestJet Airlines from Canada
WestJet is an alternative airline to Air Canada, providing a better customer experience. For 6 straight years now, WestJet has done some of the better Christmas ads. This past year in the Western Canadian town of Fort McMurray, there was a fire that destroyed the entire town. This ad does a nice job in building around the recovery with a wink to Who’ville.
Sainsbury’s from the UK
To commemorate the 100th anniversary of the start of World War 1, Sainsbury’s created this very high production spot, telling the story of how the soldiers took a break from the war to share Christmas together.
Mulberry in the UK
Not your normal holiday spirit type ad, but I love the big idea behind this ad: WIN CHRISTMAS. So what beats a beautiful portrait, a puppy that waves or a unicorn? A new bag from Mulberry!!! That’s what.
Burberry in the UK
The ad portrays Thomas Burberry as an obsessive inventor and entrepreneur showcasing the emotion he put into his craft. It may take liberties on the excitement of his life–bordering on making him into the world’s most interesting man in the world–but we certainly can feel his purpose and passion shining through.
Apple iPhone from the US
In this 90-second TV ad, it shows a typical teenager hanging onto this iPhone constantly, and then from there, the magic happens.
Aldi in Australia
What would happen if Santa crash-landed in the Australian outback? Nice spot.
Beautiful spot from France that will make you smile, dance and maybe shed a tear
My book, Beloved Brands, has everything you need to be successful with your brand.
I wrote my book, Beloved Brands, as the playbook for how to build a brand your consumers will love.
Beloved Brands has everything you need to run your brand. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution and analyze the performance of your brand through a deep-dive business review.
Available on Amazon, Apple Books or Kobo
We have the paperback and e-book version on Amazon. Click here to order: https://lnkd.in/eF-mYPe
We are also on Apple Books, which you can click here to order: https://lnkd.in/e6UFisF
If you use Kobo, you can find Beloved Brands in over 30 markets using this link: https://lnkd.in/g7SzEh4
At Beloved Brands, we help build brands that consumers love and we make brand leaders smarter.
🎈Help create a brand positioning statement that motivates consumers to buy, and gives your brand an ownable competitive advantage.
🎈 Build a brand plan that forces smart focused decisions to help organize, steer, and inspire your team towards higher growth
🎈Align your marketing execution behind a brand idea that tightens our bond with consumers and moves them through their buying journey
🎈Use a deep-dive 360-degree assessment of your brand’s performance to trigger richer thinking before you write your brand plan
🎈Our brand training program will help realize the full potential of your brand leaders, so they are ready to grow your brand.
To learn more about our coaching, click on this link: Beloved Brands Strategic Coaching
To learn more about our training programs, click on this link: Beloved Brands Training
About Graham Robertson
As the founder of Beloved Brands, Graham has been an advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links, Miller beer, Earls restaurants and Pfizer. He’s helped train some of the best marketing teams on strategy, brand positioning, brand plans, and advertising.
In his marketing career, Graham led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new product award and four Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand consumers will love.
We live by the beliefs that guide us
We believe the best answers are inside you already. My role is to get those answers out, and make your answers even smarter. I never give you the answer. I will ask more questions that challenge your answers to be better.
We believe investing in your people pays off. With my training program, I know I will make your people smarter, so they make the right choices, and produce exceptional work that will lead to higher brand growth.
You have my personal promise to help you solve your brand building challenges. Above all, I will give you new thinking, so you can unlock future growth for your brand.
If you need our help, email me at firstname.lastname@example.org or call me at 416 885 3911