How do you think strategically in marketing? Our strategic thinking course for marketers can help you
Strategic thinking is an essential foundation for brand management, especially as you push for more senior positions. Strategic thinking forces marketers to ask big questions that challenge and focus brand decisions.
With our Strategic Thinking course, I will show you how to enhance your thinking, using the brand’s core strength finder, consumer strategy, competitive strategy, and situational strategy.
You will learn how to start with a vision for your brand. Then, make sure you focus your limited resources on breakthrough points that take advantage of opportunities you see in the market. Finally, the brand needs to find early wins to leverage to give their brand added positional power that drives stronger growth and profits.
It takes a fundamentally sound marketer to figure out how to win with brand love. The fundamentals of brand management matter more now than ever. Today’s marketers have become so busy, they have become a little overwhelmed and confused. And they have no time to think. Marketing has become about ‘get stuff done,’ never taking the time to stop and ask if it is the right stuff to do.
To build a relationship, you must genuinely court your consumer. To move your consumer from stranger to friend and onto the forever stage, you need to think all the time. With the focus on access to big data, marketers are drowning in so much data. They do not even have the time to sort through the data to produce the analytical stories that help make smarter decisions. Marketers are so overwhelmed by the breadth of media choices and the pressure to be everywhere that the quality of the execution has suffered.
After our strategic thinking course, you will be ready to engage any strategic discussion and dive deep into the most challenging questions on your brand.
Below are examples of thinking tools we use in our Strategic Thinking course
Strategic Thinking course learning outcomes
- How to use the five elements of smart strategic thinking
- Leverage our strategic ThinkBox model using the brand’s core strength finder, consumer strategy, competitive strategy, and situational strategy
- Build everything around your brand’s core strength
- Think strategically to tighten your brand’s bond with consumers
- Use strategy to win the competitive battles you face
- Think strategically, within the brand’s current situation
- Write strategic objective statements for each of the four strategies
The video lessons in our strategic thinking course will help you understand each of these strategic thinking concepts to set you up to be a smarter marketer.