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Beloved Brands
Brand Management blog

Our most popular brand stories

Brand Positioning

A brand positioning statement starts with the consumer target your brand will serve. It should focus on the emotional and functional benefits your brand will stand for. A smart brand positioning statement should narrow the target to those consumers who are most capable of loving what the brand does.

Brand plans

A smart brand plan gets everyone on the same page. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics. I will show how to write a brand plan, with brand plan examples and we have a brand plan template.  

Brand Strategy Roadmap

Every brand should have a brand strategy roadmap that includes the vision, purpose, values, key issues, strategies, and tactics. As well, it should layer in the brand idea to deliver a consistent brand across the five consumer touchpoints.

Brand concept

I will show you how to write a brand concept that uses the brand idea, consumer insights, functional and emotional consumer benefits, and support points. Furthermore, I will provide a brand concept example. 

Writing a creative brief

A good creative brief has:

  • One objective
  • One desired consumer response
  • A target tightly defined
  • One main benefit
  • Up to two main reasons to believe

Manage your career

 In a classic marketing team, the four key roles are Assistant Brand Manager up to Brand Manager then up to Marketing Director and on to the VP/CMO role. We provide game plans for how to achieve success at every level.

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Beloved Brands is the playbook to keep at your fingertips

Our readers tell us they reach for Beloved Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand. 

With Beloved Brands, we want to challenge you with questions that get you to think differently about your brand strategy. Our process for defining your brand positioning will open your mind to new possibilities for how you see your brand. 

We will show you how to write a brand plan that everyone can follow and knows precisely how they can contribute to your brand’s success. 

We will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough work. 

You will learn new methods to analyze the performance of your brand with a deep-dive business review. 

Over 90% of our Amazon reviews receive five-star ratings, and Beloved Brands has spent numerous weeks as a #1 bestseller in brand management. 

B2B Brands is the playbook to keep close by

Our readers tell us they reach for B2B Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand. 

With B2B Brands, we want to challenge you with questions that get you to think differently about your brand strategy. Our process for defining your brand positioning will open your mind to new possibilities for how you see your brand. 

We will show you how to write a brand plan that everyone can follow and knows precisely how they can contribute to your brand’s success. 

We will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough communications. 

You will learn new methods to analyze the performance of your brand with a deep-dive business review. 

Our B2B Brands playbook offers a variety of B2B case studies and examples to help the B2B marketing professional learn new methods. 

Explore all our brand management templates

Our Beloved Brands playbook will help you build a brand your consumers will love. Learn to think, define, plan, execute, and analyze.