Who Are We?

We make Brands better.

We make Brand Leaders better.™

The idea behind Beloved Brands is the more love you can generate with your consumers, the more power you have in the market which drives higher growth and profits for your brand. As a brand coach, Graham helps to find growth where others couldn’t, creating Brand ideas consumers love and Brand Plans everyone can follow. 

For Brand Leaders wanting to reach their full potential The Brand Leadership Center offers workshops on strategic thinking, analytics, planning, positioning, creative briefs, judging advertising and media. 

Graham is the voice of the modern Brand Leader. He started Beloved Brands, knowing he could “Make Brands better and Brand Leaders better™”. His Beloved Brands blog has 2 million views, and his public speaking appearances inspire Brand Leaders to love what they do. Graham spent 20 years leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising through the ranks up to VP Marketing. Graham played a major role in helping Pfizer win Marketing Magazine’s Marketer of the Year award. 

Beloved Brands has a robust Client list that includes NFL Players Inc, NFLPA, Pfizer Consumer Healthcare, Earls Kitchen + Bar, 3M, 649 Lottery, Sunlight, Carlsberg, Slimquick, Red Racer, Shagri-la Hotel, Canada’s Wildlife Health and Fluke. 

• Brand Strategy & Planning
• Brand Training & Personal Coaching
• Advertising Creative Advisor
• Marketing Execution, Creativity/Brainstorms
• Turnaround Specialist, Change Management
• Executive Leadership Team Facilitation
• Brand Audits, Analysis, Research 
• Webinar/Video Training
• Motivational Speaking

To reach out directly, email me at graham@beloved-brands.com 

To read more on Beloved Brands, follow this presentation:

How we can help your team: 

Strategic Planning: How we can make your Brand better through strategic planning workshops:

  • Strategic Brand Plan with a vision, mission, objectives, strategies and tactics.
  • Brand Positioning based on a unique selling proposition.
  • Creative Briefs that are ready to serve to your agency.
  • Brand Analysis; deep dive to uncover the key issues.
  • Brand Research that finds winning rational and emotional benefits.
  • Advice on execution on anywhere from media to creative.
  • Prioritization of Activities
  • Senior advisory role on your team.

You will walk away with an Action Plan that you can immediately put into play.

Beloved Brands Leadership Learning Center:   We can make your People better and help them reach their full potential through Brand Leadership training and coaching

  • Writing a Brand Plan
  • Better Strategic Thinking
  • Developing a Brand Positioning
  • Writing a Creative Briefs
  • Deep Dive Brand Analysis
  • Getting Better Execution
You can get a training program customized for your team, which will meet specific needs and I provide coaching at the brand team level or personalized one-on-ones.