How OmniChannel Marketing moves consumer along their purchase journey

In today’s dynamic digital age, understanding the consumer journey is paramount to brand success. OmniChannel Marketing offers a seamless strategy that aligns diverse channels, ensuring that consumers receive a consistent and unified brand experience at every touchpoint. This article delves deep into the “brand love curve,” highlighting the transformative journey a consumer undergoes – from […]

The 12 most spectacular and beautiful Apple Store locations in the world

The most beautiful Apple Store locations have become tourist attractions around the world. The cube on 5th avenue in New York City is one of the most iconic Apple stores. With hundreds of Apple retail stores worldwide, we can now see so many beautiful Apple store locations. Paris. Milan. New York. LA. Shanghai, and Singapore. […]

How to shift your marketing to reach Millennials & Gen Zs

Bob Dylan said, “The times are changing.” Today, businesses must update their strategies to remain competitive. It’s a mistake to think age doesn’t matter when targeting customers. Overlooking the importance of younger consumers, like Millennials and Gen Z, can be costly. Relying solely on your older loyal customers is risky in today’s fast-changing market. The […]

How to use a Brand Key Model to display your brand’s USP

Using a Brand Key Model

A Brand Key model is a tool from consumer marketing that allows marketers to lay out the unique selling proposition (USP) elements of their brand on one page. Essentially, this article will go through the Brand Key model explained with nine elements that build the USP. And, with each element, we will show you the […]

Brand Management is Business Management

The best in brand management run their business as general managers. They partner with sales to drive revenue growth. The marketer creates demand through a brand positioning that motivates the consumer to want to buy while sales get the brand onto the shelf to match where consumers shop. The marketer must partner with operations to build […]

Brand architecture strategies to organize your brand portfolio

Brand architecture refers to the way companies organize their brand portfolio to ensure clarity, consistency, and alignment across all levels. In this article, we will go through the branded house, house of brands, and the hybrids that use a little of each. A well-structured brand architecture can help companies manage their brands effectively, differentiate themselves […]

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]

Ozempic Case Study – The easiest victory over diabetes and weight

Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […]

Liquid Death case study: The disruptor brand that big brands can’t duplicate

Liquid Death Case Study

In the realm of the beverage industry, where giants like Coca-Cola and Pepsi dominate, breaking through the saturated market can be a Herculean task. However, one brand that notably made a significant splash is Liquid Death. This intriguingly canned water company managed to capture consumers’ attention not just with its product, but through its audacious […]

YETI Case Study: How their product performance drives shockingly high prices

YETI case study

Buying a YETI is not a purchase, but rather an investment. That’s how the founders think of their exceptionally high priced products. In YETI Case Study, we delve into the fascinating world of the YETI brand – an unyielding player in the outdoor gear industry. YETI, renowned for its ultra-durable and superior quality products, has […]