LA 2028 has released their logo and launch video, giving us a first glimpse of how their idea that they’ll “show the world the real LA.”
First, there is always a keen debate over the Olympic logo. Uniquely, the LA 2028 Olympics committee will use multiple logos that will reflect the diversity of LA. You can see the “A” changes to represent various Los Angeles-based athletes and creators’ personalities and styles. Over the next eight years, we might see many different logos.
It seems to be a new trend to play with logos. Watch the past year of Apple ads and you might see ten different treatments.
Fittingly LA, the launch taps into a list of stars that includes singer Billie Eilish, gymnast Gabby Douglas, movie star Reese Witherspoon, graffiti artist Chaz Bojórquez, YouTube star Lilly Singh, and a team of hopeful Olympic athletes.
Considering how many version of LA we might have in our heads, whether it is the Dodgers, Rams, Lakers or Kings, they have found a distinct look and feel. I like the variety as well.