Nike’s “You can’t stop us” is a masterclass in advertising

Posted on Posted in Beloved Brands in the Market

As we crave big, bold, beautiful work, Nike’s “you can’t stop us” campaign continues to inspire consumers, and hopefully, other advertisers.
The ad includes the richness in storytelling, the emotion of reaching beyond what we ever thought possible, the editing is perfect, and the recognition of our favorite athletes mixed in with real-world people accomplishing their greatness.
While everyone else is letting AI hound and annoy consumers into buying their products, Nike and Apple are shining the brightest with videos that give us chills and goosebumps. Neither is letting Coronavirus slow them down or producing generic thank-you messages. We need more great advertising work.

Nike's "you can't stop us"

best Nike ads
Play Video

I love the split-screen technique with 36 different pairings. Nike researched over 4,000 different video options to narrow it down to the perfect fittings. The ad delivers on Nike’s stated purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. Nike doesn’t want to let closed gyms or empty stadiums hold us back, and is showcasing the many ways that athletes continue to push forward.

The You can’t stop us campaign builds on Nike’s comeback story ad from a few months ago, that links famous comebacks in sports to what we are going through with the Coronavirus. 

Nike Ad
Play Video

Another Nike story you might like

click to enlarge

Now, you can get our ideal brand plan format

  • Get our ideal Brand Plan in a downloadable PowerPoint file that includes formatted blank slides with key marketing definitions where you can insert your own brand plan.
  • We include slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
  • You will get the one-page brand plan and brand strategy roadmap. 

You can find Beloved Brands and B2B Brands on Amazon, Rakuten Kobo or Apple Books

To purchase Beloved Brands or B2B Brands, click on the icon where you buy your books 

Beyond the MBA is our virtual brand management training program designed for the real world

You will learn how to think strategically, figure out brand positioning, write brand plans, make decisions on marketing execution and analytical skills.

This is your opportunity to gain access to world-class brand management training

marketing training
Play Video

Click on the arrow above to view a quick video outlining our brand management training program