A Remembrance Day ad that will bring a tear to your eye

Posted on Posted in Beloved Brands Explained

poppyRemembrance Day is a special day in Canada. We take a moment of silence at 11 am on the 11th day of the 11th month, to commemorate the very moment that World War One ended.

This year marks the 101st anniversary of the end of the war.

History of Remembrance Day in Canada:

In Canada, every kid in school learns about “In Flanders Fields,” a poem written during the First World War by Canadian physician Lieutenant Colonel John McCrae (November 30, 1872 – January 28, 1918). He was a Canadian physician, author, artist, and soldier during World War I. He served as a surgeon during the Second Battle of Ypres, in Belgium. McCrae was inspired to write “In Flanders Fields” on May 3, 1915, after presiding over the funeral of a friend and fellow soldier Alexis Helmer, who died in the Second Battle of Ypres.

According to legend, fellow soldiers retrieved the poem after McCrae, initially dissatisfied with his work, discarded it. “In Flanders Fields” was first published on December 8 of that year in the London-based magazine Punch. The red remembrance poppy has become a familiar emblem of Remembrance Day due to the poem In Flanders Fields.

These poppies bloomed across some of the worst battlefields of Flanders in World War I, their brilliantly red color became a symbol for the blood spilled in the war. McCrae died of pneumonia months before the end of the war, while still working at a hospital for Canadian soldiers in Belgium.

Remembrance Day


Bell Poppy Ad for Remembrance Day

This new Bell ad tells a beautiful story from the eyes of a little girl, as she learns about Remembrance Day and does something very touching for a veteran. It’s a very Canadian storyline, and I hope you can appreciate every little subtlety in this ad. There are no words, and you have to pay close attention to every detail. In the ad, a little girl peers out a school bus window and sees a veteran selling poppies by the side of the road.

It prompts her to google “what is a poppy,” which starts her on the learning process about Remembrance Day. The little girl emails someone in Belgium, asking if they are near Flanders Field, a link to the poem above. Then a letter arrives, presumably from the person in Belgium. The little girl takes the note to the veteran, giving it to him in a very touching tribute and a beautiful moment.


Bell Dieppe Ad

Bell Canada has a long history of paying tribute to our veterans. Below is an ad from the mid-90s, used for Remembrance Day and the anniversary of D Day. Back in the mid 1990s, we were still excited that we could call from anywhere. In the ad, a young 20-year-old visiting Dieppe phones home to Canada to talk to his grandfather, just to say “thank you.” Dieppe holds a special place for Canadians. Two years before D-Day, 6,000 Canadians tried to land on the beach at Dieppe, but less than half survived. We see many tributes to the soldiers, but this one sends a chill through me every time I watch.

This Remembrance Day, wear a poppy. Lest we forget.