The playbook for how Apple became a $1 trillion brand

The strategic thinking behind Apple Apple started out as a classic craft brand in the 1970s and 1980s, positioning their Macintosh as the computer for the “rest of us.” The brand stayed niche with a “making computers simpler” message against IBM personal computers. It focused on a niche consumer who favored the intuitive and artistic … Continue reading The playbook for how Apple became a $1 trillion brand