How to use a brand strategy roadmap to align and focus everyone
Every brand should have a brand strategy roadmap that includes the vision, purpose, values, key issues, strategies, and tactics. As well, it should layer in the brand idea to deliver a consistent brand across the five consumer touchpoints. Have you ever noticed people who say, “We need to get everyone on the same page” rarely … Continue reading How to use a brand strategy roadmap to align and focus everyone
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