How to write a brand strategy roadmap to guide your brand’s future

Every brand should have a brand strategy roadmap that includes the vision, purpose, values, key issues, strategies, and tactics. As well, it should layer in the brand idea to deliver a consistent brand across the five consumer touchpoints. Have you ever noticed people who say, “We need to get everyone on the same page” rarely … Continue reading How to write a brand strategy roadmap to guide your brand’s future