Here are some thought starters that I hope one of them gets you to think about your role as a Brand Leader just a little bit differently.
“Consumer Insight comes to life when it’s told in such a captivating way that makes people stop and say “hmm, I thought I was the only one who felt like that”
“When picking a target market, focus all of your limited resources against trying to matter the most, to those who really care”
“Halfway between the exactness of science and the unknown of art lies the power of an IDEA that can bring them together”
“Everyone wants to be an out-of-the-box thinker. How about being an in-the-box thinker, where the box is your strategy”
“The most Beloved Brands are either different, better or cheaper. Or else, not around for very long”
“Consumers don’t care what you do until you care what they want. Instead of just yelling what you do, put yourself in the consumer’s shoes and ask yourself 5 times “so what do I get?” and then ask another 5 times “so how does that make me feel?”
“If your brand only has 3 strategies and each strategy only has 3 tactics, then you should be able to do an amazing job on all 9. Much better than the current list of 123 things you’re trying to do”
“The better the people, the better the work, the better the business results. Are you doing enough to make your people better?”
“Ask “Do you love it?” and watch their eyes to see if they tell the truth. Because, if you don’t love the work, how do you expect your consumer to love your brand?”
“A Beloved Brand uses the love consumers have for the brand to replicate the positional power of a Monopoly. And from that power, the Beloved Brand drives stronger growth and higher profits.”
“Smart Media Plans start with understanding where the customer is, not where the media is”
“Most marketers will tell you that branding is about positioning and communication. But positioning is actually just a means of driving growth and making money”
Challenge yourself to get better every day.
To read more about Beloved Brands and how to turn love into more power and profits:
Beloved Brands: Who are we?
At Beloved Brands, we promise that we will make your brand stronger and your brand leaders smarter. We can help you come up with your brand’s Brand Positioning, Big Idea and Brand Concept. We also can help create Brand Plans that everyone in your organization can follow and helps to focus your Marketing Execution. We provide a new way to look at Brand Management, which uses a provocative approach to align your brand to the sound fundamentals of brand management.
We will make your team of Brand Leaders smarter so they can produce exceptional work that drives stronger brand results. We offer brand training on every subject in marketing, related to strategic thinking, analytics, brand planning, positioning, creative briefs, customer marketing, and marketing execution.
To contact us, email us at firstname.lastname@example.org or call us at 416-885-3911. You can also find us on Twitter @belovedbrands.