How to use brand funnel data to assess your brand’s health

A classic brand funnel would measure awareness, familiar, consider, purchase, repeat and loyal. They tell you where your brand is now, and when analyzed with intelligence, brand funnels can provide hints as to  where you can go next. The brand funnel data can help you determine where your brand sits on the brand love curve, … Continue reading How to use brand funnel data to assess your brand’s health