We make Brand Leaders better.
As a brand coach, we make brands better and we make brand leaders better, by provoking you to think differently about your future.
- We create a winning brand positioning for your brand.
- We write brand plans that everyone can follow.
- We find advertising that drives growth for your brand.
Brand Leaders Bring Us in to find Solutions
Leaders bring us in for answers and we bring them action plans. We have a reputation who can find growth where others can’t. With the 20 years of experience as a Brand Leader, I’ve seen so many types of problems that I’ve likely worked on one just like yours. Here’s where we can help you:
- Brand Turnaround or Re-Alignment
- New Direction or New Products
- Not getting the Growth They Want
- Not able to Deliver in the Market
- Embedding the Brand into the Culture
First, We Gain an Understanding
Every situation is unique with their own challenges. It’s important to work to understand where the Brand stands today and what is holding the Brand back from the growth you expect. Whether that means doing a deep dive on the business or challenging your people with key questions that will highlight the challenges facing the brand. But I never bring off-the-shelf solutions, but unique ideas that are aligned to the understanding of your business.
We create a winning brand positioning for your brand
We coach brand leaders on creating a brand idea and brand positioning that will help your brand win in the market. We use a workshop style process that helps your team find a winning brand positioning, pushing the emotional benefits. We can validate with consumers through a testable brand concept. We’ll work to create a Big Idea that frames the external and internal promise of your brand. We’ll leave you with an execution ready creative brief to hand to your agency.
We write Brand Plans that everyone can follow
We coach Brand Leaders to build highly focused strategic brand plans that everyone in your organization can follow. We work with your team to dig deep to uncover the key issues. We use a workshop style process to help your team lay out a long range strategic road map and brand plan that everyone in your organization can follow. We then work with your team to create actionable project plans for each tactic with goals, milestones and budget.
We find advertising that drives growth for your brand
We coach brand leaders and agencies at every stage so they can to create better advertising to drive growth on your brands. We work with your brand team and agency to find advertising that drives growth on your brand. We conduct advertising audits to help uncover better processes for your team. With a provocative voice, we provide advice at every stage of the advertising process from assessing creative briefs through judging advertising ideas to final production. We also provide agency evaluation and lead search processes.
Workshops that make decisions on the way to action
I’m a big believer in the Workshop process. I think it’s the best way to get the decision makers in the room, push for alignment, make decisions and drive the team towards action. The most noticeable point of difference I offer is that I will challenge you with new ideas to get your brand and your team in a better position for future growth. As the facilitator, I bring my executive experience into the room, ready to challenge the thinking and pushing for better answers.
While anyone can recommend a strategy, I recommend a realistic strategy that drives towards action. Quite frankly, I’m not big on consultants that just bring in big presentations that just sit on the shelf and never make it to the market. They cost a lot, take a long time, and in general they are written by consultants that have never run a business. Even Ad Agencies can recommend strategy, but they usually bring an agency bias and just give strategies that set up work they want to make–whether it drives growth for your business or not. I’ve run many businesses and I understand the pressure you’re facing on driving growth.
My promise to you is that I will get your brand in a better position for future growth
To better understand our capabilities, here’s a credentials presentation on our company:
Here’s a summary of Graham Robertson’s bio:
To contact us, here’s our business card.