Brand Consulting

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At Beloved Brands, we are a boutique brand consulting firm with a reputation for being able to find growth where others can’t. With the 20 years of experience as a brand leader, Here’s where we can help you:

  • Brand turnarounds or re-alignment
  • The launch of new products
  • Shifting to a new direction
  • A desire for more growth
  • When not delivering to expectations
  • A need embed the brand into the company culture

Our brand playbook methodology will challenge you to unlock future growth for your brand

  1. Our deep-dive assessment process will give you the knowledge of the issues facing your brand, so you can build a smart plan to unleash future growth.
  2. Find a winning brand positioning statement that motivates consumers to buy, and gives you a competitive advantage to drive future growth.
  3. Create a brand idea to capture the minds and hearts of consumers, while inspiring and focusing your team to deliver greatness on the brand’s behalf.
  4. Build a brand plan to help you make smart focused decisions, so you can organize, steer, and inspire your team towards higher growth.
  5. Advise on advertising, to find creative that drives branded breakthrough and use a motivating messaging to set up long-term brand growth.
  6. Our brand training program will make your brand leaders smarter, so you have added confidence in their performance to drive brand growth 

First, we gain an understanding

Every situation has unique challenges. It is important to do the work to understand where your brand is today, what is holding it back from the expected growth. Whether that means doing a deep dive into the business or challenging your people with key questions that will highlight the challenges facing the brand. You never see us using off-the-shelf solutions.

 

We help you create a winning brand positioning statement for your brand

We coach brand leaders on creating a brand idea and brand positioning that will help your brand win in the market. Our workshop style process will help your team find a winning brand positioning, pushing the emotional benefits. We can validate with consumers through a testable brand concept. Then, we work to create a Big Idea that frames the external and internal promise of your brand. Finally, we will leave you with an execution ready creative brief to hand to your agency.

brand consulting

 

We write Brand Plans that everyone can follow

We coach Brand Leaders to build highly focused strategic brand plans that everyone in your organization can follow. Then, we work with your team to dig deep to uncover the key issues. Our workshop style process will help your team lay out a long-range strategic roadmap and brand plan that everyone in your organization can follow. Then, we work with your team to create actionable project plans for each tactic with goals, milestones, and budget.

brand consulting

 

We find marketing execution that drives growth for your brand

We coach brand leaders and agencies at every stage so they can to create better marketing execution to drive growth on your brands. And, we work with your brand team and agency to find marketing execution that drives growth on your brand. Then, we conduct agency audits to help uncover better processes for your team. With a provocative voice, we provide advice at every stage of the advertising process from assessing creative briefs through judging advertising ideas to final production. We also provide agency evaluation and lead search processes.

brand consulting

 

Our workshops help you make decisions on the way to action

We are big believers in the workshop process. We think it’s the best way to get the decision makers in the room, push for alignment, make decisions and drive the team towards action. The most noticeable point of difference we offer is that we will challenge you with new ideas to get your brand and your team in a better position for future growth. As the facilitator, I bring my executive experience into the room, ready to challenge the thinking and pushing for better answers.

While anyone can recommend a strategy, we recommend a realistic strategy that drives towards action. Quite frankly, I’m not big on consultants that just bring in big presentations that just sit on the shelf and never make it to the market. They cost a lot, take a long time, and in general, they are written by consultants that have never run a business. Even Ad Agencies can recommend strategy, but they usually bring an agency bias and just give strategies that set up work they want to make–whether it drives growth for your business or not. I have run many businesses and I understand the pressure you’re facing on driving growth.

Beloved Brands: Who are we?

At Beloved Brands, our purpose is to help brands find a new pathway to growth. We believe that the more love your brand can generate with your most cherished consumers, the more power, growth, and profitability you will realize in the future.

We think the best solutions are likely inside you already, but struggle to come out. Our unique playbook tools are the backbone of our workshops. We bring our challenging voice to help you make decisions and refine every potential idea.

We start by defining a brand positioning statement, outlining the desired target, consumer benefits and support points the brand will stand behind. And then, we build a brand idea that is simple and unique enough to stand out in the clutter of the market, motivating enough to get consumers to engage, buy and build a loyal following with your brand.

We will help you write a strategic brand plan for the future, to get everyone in your organization to follow. It starts with an inspiring vision that pushes your team to imagine a brighter future. We use our strategic thinking tools to help you make strategic choices on where to allocate your brand’s limited resources.

If you need our help, email me at graham@beloved-brands.com or call me at 416 885 3911

You have my personal promise to help you solve your brand building challenges. I will give you new thinking, so you can unlock future growth for your brand.

Signature

Graham Robertson

Founder and CMO, Beloved Brands Inc.

 

 

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