Our brand consulting will bring clarity to your brand and help build a plan for the future

Brand Strategy Consultant

"Graham Robertson steers people towards finding their own solutions and owning them. He doesn't just give people answers."

Strategic Brand Clarity Workshops:

Engage in hands-on workshops that answer critical brand questions to avoid confusion and scattered investments. Our facilitation leads to clear brand positioning, strategic alignment, and a cohesive team action plan, essential for cutting through market noise and stimulating business growth.

Comprehensive Brand Definition and Positioning:

We help you carve out a unique space in the market with a memorable seven-second brand articulation. By understanding your ideal consumer, we craft a balance of functional and emotional benefits to build a strong brand positioning, ensuring every stakeholder embodies a unified brand message.

Integrated Branding Tools and Execution Plans:

Solidify your brand’s presence with a tailored brand idea that guides internal teams and external perception. Our deliverables include a detailed brand book, defining how to communicate your brand essence succinctly or elaborately, and ensuring consistent and influential brand interactions that drive consumer engagement and business performance.

It's time to define your brand and build a growth plan

If you can’t answer these five questions, your brand needs help

Brand Strategy questions

"Graham Robertson is an incredible listener who has a talent for quickly synthesizing information. He steers people towards finding their own solutions and owning them. He doesn't just give people answers."

Keith Gordon
President of the NFL Players Inc.​

"Beloved Brands helped Shell accelerate our journey towards building an emotional connection with our customers. Graham Robertson helped to enable the change successfully and built our teams' long-lasting marketing competencies."

Gyongyver Menesi-Bondar
Head of Marketing, Shell Asia-Pacific​

Defining your brand

Everyone should know what your brand stands for. Every employee, every partner, and every customer should use the same words.

At Beloved Brands, we will help you define your brand to set you up to win in the marketplace. To start, we define your ideal consumer and work with you to build a brand positioning that is balanced with functional and emotional benefits. 

We summarize your brand by creating a brand idea that you can stand behind and steers everyone who works behind the scenes of the brand. 

We leave you with the brand positioning elements of a brand book. Everyone who works on the brand must know how to describe your brand in 7 seconds, 60 seconds, or 30 minutes.

Build a brand book that defines your brand

Brand Positioning template for your brand book
Brand Positioning template for your brand book
Brand Positioning template for your brand book
Brand Toolkit Brand Concept
Brand Positioning template for your brand book
marketing plan template or brand plan template Creative Brief

"Graham’s greatest strength is his ability to pare complex problems down to simple-to-understand concepts. His insights and confidence helped us land an exceptional brand proposition which became the foundation for immense growth on our business."

Piers Buck
CEO of Little Freddie

Building a plan for a better future

A strategic plan should force smart focused decisions to help organize, steer, and inspire your team towards a brighter future of higher growth.

At Beloved Brands, we use our Strategic ToolBox questions to open up your team’s thinking and help frame the key issues facing your brand. 

We work with you to build each element of a strategic plan: vision, purpose, values, key issues, strategies, and tactics. We leave you with a one-page strategic plan and a formal presentation. Everyone who works on your brand will know their specific role and see a list of projects they need to complete.

Build your plan and get everyone on the same page.

Brand Plan template vision page
Marketing Plan template strategy page
brand plan template
brand plan template
Marketing Plan template Key Issues and Strategies
Innovation Plan for your Brand Plan or marketing plan

"Beloved Brands has been a tremendous asset for Earls. As a brand strategy consultant, Graham helped us uncover a new vision, a brand idea for the Earls brand, and a strategic plan. We were so pleased with the results we used Beloved Brands to develop Earls’ service values and behaviors, which were rolled out to all 6000+ employees."

Monique Gomel
VP Marketing, Earls Restaurants

Aligning the execution

Your marketing execution must consistently deliver your brand positioning through marketing communications, product innovation, sales, retail, and an ideal customer experience. And, every effort needs to move customers to purchase. 

At Beloved Brands, we start with a creative brief that will focus any agency on developing smart, creative advertising and media. With the sales team, we find programs that work at the purchase moment through retail channels, packaging, e-commerce, direct selling, customer service, and merchandising. We create an innovation process, brainstorm new ideas you can test and assess, and build and execute a launch program. 

At every step, we advise you on the best path forward.  

The marketing execution tools that we use to organize your marketing execution.

brand consulting examples or brand consultant

Little Freddie hired our brand strategy consulting services, to help the brand team in China and the UK.

Client reviews

"Beloved Brands has been a tremendous asset for Earls. As a brand strategy consultant, Graham helped us to uncover a new vision, brand idea for the Earls brand, and strategic plan. Essentially, we were so pleased with the results we used Beloved Brands to develop Earls’ service values and behaviors, which were rolled out to all 6000+ employees."
Brand Strategy
Monique Gomel
VP Marketing at Earls Restaurants
"Graham delivers exactly on his promise – he makes brands and brand leaders better. Essentially, I have worked with Graham twice now, and say confidently his brand strategy consulting approach and strategic tools truly uncover what’s holding back a brand. Most importantly, as a brand strategy consultant, his ability to connect complex situations and drive the room to focus, is exceptional."
Brand Strategy
David Viola
VP Marketing Melitta Coffee
"Graham’s experience gives his work credibility as a brand strategy consultant. His ability to pare complex problems down to simple-to-understand concepts is his greatest strength. Marketing is an imprecise and confusing science.
Essentially, Graham’s insights and confidence helped us land an exceptional brand proposition as the foundation of our success today.
Most importantly, as a result of Graham's brand strategy consulting process, we have seen immense growth on our business."
Brand Consulting
Piers Buck
CEO of Little Freddie
"Graham Robertson asks simple questions that you never realized you don’t have one answer to as a team. The most powerful question he asked us was, “Who is your best customer.”
It was like all the air had been sucked out of the room, and he allowed the dramatic pause to linger. When people began to attempt to answer, we realized we weren’t aligned.
At that moment, we saw the opportunity to move from a product-centric organization to one that is more customer-focused. I highly recommend Graham's brand strategy consulting services to any organization looking to move their brand forward."
Brand Strategy Consulting
Rebecca Reppucci​
Global Marketing Director, Cell Signalling Technlogy
Beloved Brands Consulting

At Beloved Brands, we have worked as a brand strategy consultant across many industries and around the world. 

Our past client list includes the NFL Players Association, Shell, National Geographic, Slack, the Mayo Clinic, Pfizer, Alexion, Loblaws, Jack Links, Hershey’s, Capital One, Advil, Bush’s Beans, 3M, Henkel, Shopper’s Drug Mart, the NBA, Reebok, Miller beer, Wise chips, and Honda.

Furthermore, we have done work in the US, UK, Canada, Australia, New Zealand, Germany, South Korea, Saudi Arabia, Bulgaria, India, South Africa, Mauritius, the Maldives, China, and Thailand. 

Examples of our brand strategy consulting engagements

  • Advised the NFL Players Association (NFLPA) to create a new business model for the former players group. We shifted the strategic focus of an internal sports agency to drive harder against strategy and innovation.
  • Led a brand strategy planning workshop for the Asian region of Shell. We provided coaching on the brand plans for 11 markets across Asia.
  • Developed full brand strategy roadmap and brand plan for a major premium casual dining restaurant chain to establish a new brand strategy. Led to new look/feel plus brand service values with all 6000 employees.
brand consulting

To illustrate, Wuxly hired our brand strategy consulting services to help the team with their fashion brand.

Graham robertson Bio

Meet Graham Robertson, founder of Beloved Brands

As the founder of Beloved Brands, Graham Robertson has been a brand strategy consultant to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic, and many other organizations.

Graham advises leaders on defining their brand and figuring out the best possible future for their brand. He has trained some of the world’s best marketing teams. Moreover, he will make your marketing team smarter, and you will see them deliver their best possible performance on your brand.

Graham brings his real-world marketing experience to his role as a brand strategy consultant.

Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. Furthermore, he has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award. Furthermore, Graham has won four Effie advertising awards.

In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review. Again in 2022, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.