To help meet the needs of any brands, there are three main areas i can help you: strategy, execution and training.
Strategic Planning:
Match up the needs of the consumer against what you do best.
I will help your team to develop a Brand Plan with vision, mission, objectives, strategies and tactics. I will help you to discover a Unique Selling Proposition that matches up the needs of your consumers against your brand assets. The plan and new positioning will separate you from your competitors and set you up to win in the market.
I am a big believer in team workshops. I have the processes and tools to get the most from your team and get to the best answers. You will walk away with a game plan with deadlines and accountability among the leaders of your team.
Together, we’ll develop an Action Plan for Growth
Brand Leadership Learning Center:
I run the Brand Leader Learning Center, with programs on a variety of topics that are all designed to make better Brand Leaders. To read more on how the Learning Center can help you as a Brand Leader click here: Brand Leadership Learning Center
I know I can make your team better, because I have done it my entire career. You can get a training program customized for your team, which will meet specific needs or adjusted to any level of your team. I also provide coaching at the brand team level or personalized one-on-ones for key individuals.
The Brand Leadership curriculum includes:
- Think Strategically
- Writing a Brand Positioning Statement
- Developing an effective Brand Plan
- Writing an effective Creative Brief
- Judging Advertising
- Being a Better Client
- Media plan, including Digital Media.
- Brand Love drives increased power and profitability
- Be better at Finance and Brand Forecasting
- Managing Your Career
join the Brand Leadership Learning Center Facebook page dedicated to helping Brand Leaders improve then click below:
To read other stories on Brand Leadership, click on any of the topics below:
- How to Write an Effective Brand Positioning Statement
- How to Write a Creative Brief
- How to Write a Brand Plan
- How to Think Strategically
- How to Drive Profits from Your Brand
- How to Run a Brand
- How to Write a Monthly Report
- Love = Power = Profits
It’s my belief that Better people produce Better work which drives Better results
Executional Advice:
Coming up with a strategy is one thing: staying on strategy throughout the execution stage is a challenge. It’s about communication of the strategy, motivating many to deliver and holding everyone accountable. I have the experience to lead this for you.
Execution is just as important as strategy. Through a network of experts in advertising, public relations, event marketing, naming and logos or even sales management, we can handle any of your go-to-market needs. I can work with this network to come up with the best execution you need. Once I know the strategy, I can ensure the execution stays in line with your strategy. I also have the senior executive experience in Marketing to jump into a senior advisory role on your team.
I’ll use my Marketing Expertise to develop Execution that drives Growth.
How I can Help:
The best way for me to figure out what program works best for you is to listen to you on where you stand, and what you think is getting in your way. I’ve been in your shoes, and believe I can help get you unstuck and seeing growth where you haven’t seen it before. That’s my history, both as an executive and as a consultant.
My role is to help you to unleash the Power of your brand to find more growth and profits.
If you or team has any interest in Strategic Planning or a Learning program, please contact me at graham.robertson@beloved-brands.com
About Graham Robertson: I’m a marketer at heart, who loves everything about brands. My background includes 20 years of CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. The reason why I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for the brand. I only do two things: 1) Make Brands Better or 2) Make Brand Leaders Better. I have a reputation as someone who can find growth where others can’t, whether that’s on a turnaround, re-positioning, new launch or a sustaining high growth. And I love to make Brand Leaders better by sharing my knowledge. My promise to you is that I will get your brand and your team in a better position for future growth. To read more about Beloved Brands Inc., visit http://beloved-brands.com/inc/ or visit my Slideshare site athttp://www.slideshare.net/GrahamRobertson/presentations where you can find numerous presentations on How to be a Great Brand Leader. Feel free to add me on LinkedIn at http://www.linkedin.com/in/grahamrobertson1 or on follow me on Twitter at @GrayRobertson1 or join us on Facebook at http://www.facebook.com/BrandLeadership
