While you might think that having a great product, the right strategy and a winning TV ad will drive your brand, the long-term success of your brand is dependent is how good your people are. If you have great Brand Leaders, they will be on top of your business, make the necessary strategic course corrections, create better executions that connect with consumers and drive profitable growth for your brand. One of the best ways to drive long-term business results from your brands is to ensure you have a strong marketing team in place.
At the Brand Leadership Learning Center, we can develop a tailored program that will work to make your team better. Regardless of industry, the fundamentals of Brand Leadership matter. In terms of connecting with your people, Training is one of the greatest motivator for teams and individuals. Not only do people enjoy the sessions, they see the investment you’re making as one more reason to want to stay. They are focused on their careers and want to get better. If you can be part of that, you’ll retain your best people.
The Brand Leadership curriculum includes:
- Think Strategically.
- Writing a Brand Positioning Statement
- Developing an effective Brand Plan
- Writing an effective Creative Brief
- Judging Advertising
- Being a Better Client
- Media plan, including Digital Media.
- Brand Love drives increased power and profitability.
- Be better at Finance and Brand Forecasting
- Managing Your Career
The Training Program can executed to meet your needs whether that’s in:
- Classroom format or small team training
- Coaching, either in team setting or one-on-one
- Mentoring to high potential managers or executives.
- Video or webinar style for remote locations.
- Lunch and Learn Style
What does this mean for your team?
The ideal way for you to be thinking is where are the gaps on your team and what specific areas would make sense for your team. The other specific learning sessions can be found on-line at: Beloved Brands Learning Sessions
Classroom Training can be set up with a combination of learning against immediate application of the learning with case studies or using their own brands. The coaching sessions can be in team setting to help specific teams improve or one-on-one coaching programs with high potential managers and executives.
My Training Experience includes Johnson & Johnson, Pfizer, TD Bank, 3M and the Ontario Lottery Group. I have also taught marketing at University of Toronto, York University and Guelph University. References can certainly be provided. I’m also available for speaker engagements and as a lead speaker at team off site meetings.
Better People means Better Work and that means Better Results
To join the Brand Leadership Learning Center Facebook page dedicated to helping Brand Leaders improve then click below:
If you or team has any interest in a Learning program, please contact me at firstname.lastname@example.org
About Graham Robertson: I’m a marketer at heart, who loves everything about brands. My background includes 20 years of CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. The reason why I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for the brand. I only do two things: 1) Make Brands Better or 2) Make Brand Leaders Better. I have a reputation as someone who can find growth where others can’t, whether that’s on a turnaround, re-positioning, new launch or a sustaining high growth. And I love to make Brand Leaders better by sharing my knowledge. My promise to you is that I will get your brand and your team in a better position for future growth. To read more about Beloved Brands Inc., visit http://beloved-brands.com/inc/ or visit my Slideshare site at http://www.slideshare.net/GrahamRobertson/presentations where you can find numerous presentations on How to be a Great Brand Leader. Feel free to add me on LinkedIn at http://www.linkedin.com/in/grahamrobertson1 or on follow me on Twitter at @GrayRobertson1 or join us on Facebook at http://www.facebook.com/BrandLeadership