Beloved Brands Inc.

I started Beloved Brands Inc. to help brands realize their full potential value by generating more love for the brand.  

The reason I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for their brand. The most noticeable point of difference I bring is that I will challenge you with new ideas to get your brand and your team in a better position for future growth.

I only do two things:
1. Make Brands Better.
2. Make Brand Leaders Better.

In terms of Brand Strategy, I run workshops that help will you to come up with unique solutions that drive real growth. And I run the Brand Leadership Learning Center that helps Brand Leaders to realize their full potential through Brand Leadership training and coaching programs.

I’m a marketer at heart, who loves everything about brands. My background includes 20 years of CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. I have a reputation as someone who can find growth where others can’t, whether that’s on a turnaround, re-positioning, new launch or sustaining high growth.

Unique Perspective: The more Beloved the Brand, the more valuable the Brand

I bring a unique perspective: I believe the more loved the brand, the more valuable the brand. Brands move along a Brand Love Curve, going from Indifferent to Like It to Love It and finally to the Beloved Brand status. It is the tight bond created between a brand and its consumers that can be used as a source of power to drive further growth and profits.

The most beloved brands are based on an idea worth loving and they generate power by tightly connecting the brand with consumers through a relevant brand promise, making the right strategic choices, telling the story of the brand, bringing a freshness of innovation as well as creating experiences that over-delivers the brand promise. Once the brand achieves power, it can be leveraged to drive strong growth and profits for the brand in the future.  Brands can find themselves stuck at a point on the curve, uncertain how to get more from their brand. I will help unleash the power of your brand by finding a Unique Selling Proposition that best matches the needs of your consumers with your brand’s assets to create benefits in the voice of the consumer.

How I can Help Your Team  

Strategic Planning: How we can make your Brand better through strategic planning workshops:

  • Strategic Brand Plan with a vision, mission, objectives, strategies and tactics.
  • Brand Positioning based on a unique selling proposition.
  • Creative Briefs that are ready to serve to your agency.
  • Brand Analysis; deep dive to uncover the key issues.
  • Brand Research that finds winning rational and emotional benefits.
  • Advice on execution on anywhere from media to creative.
  • Prioritization of Activities
  • Senior advisory role on your team.

You will walk away with an Action Plan that you can immediately put into play.

Brand Leadership Learning Center:   How we can make your People better through Brand Leadership training and coaching

  • Writing a Brand Plan
  • Better Strategic Thinking
  • Developing a Brand Positioning
  • Writing a Creative Briefs
  • Deep Dive Brand Analysis
  • Getting Better Execution
You can get a training program customized for your team, which will meet specific needs and I provide coaching at the brand team level or personalized one-on-ones.