The 15 best Christmas ads of all time

Christmas is a great time to drive home the connection between consumers and the brand. Get your consumer into an emotional state; hopefully, those emotions will pay back to your brand. But not everyone can pull it off. You likely need to have an established love for your brand already, or it would come across […]

Target case study: How Target’s joy stands strong in changing retail landscapes

In a world constantly reshaped by technological advancements and shifting consumer behaviors, retail giants like Target have had their fair share of ups and downs. Yet, amid the ebb and flow of the retail tide, Target’s core essence of ‘joy’ remains unshaken. This article explores how Target’s commitment to “help all families discover the joy […]

Patagonia case study: How their brand purpose goes against business norms

Patagonia Case Study

Many Patagonia decisions run counter to what we expect from a profit-driven business. If you are a marketer looking to improve your knowledge about how brands do a great job staying true to themselves, our Patagonia case study will show how they use their brand purpose of “saving the planet” to steer their decisions and […]

Starbucks case study: The day the Starbucks brand almost collapsed

Starbucks Logo

Starbucks is one of the best customer experience brands, backed by a culture of service values and a team of engaged employees. However, back in 2008, the Starbucks customer experience had become so poor that their most loyal customers were leaving. Without a doubt, the brand was on the verge of collapse, with a plummeting […]

Apple case study: How Steve Jobs built Apple around simplicity

Apple logo

Our Apple case study starts with 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲. This is the starting point that 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗔𝗽𝗽𝗹𝗲 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗼𝘀𝘁 𝗮𝗱𝗺𝗶𝗿𝗲𝗱 𝗯𝗿𝗮𝗻𝗱s. Steve Jobs recognized that consumers were frustrated by how all the other technology brands designed their products in a lab without any thought for the consumer. Steve […]

Ritz-Carlton case study – Meeting the unexpressed needs of guests

It is the impeccable service that helps separate Ritz-Carlton. They do a lot of things right to earn the high prices they charge. They have the best locations, beautiful rooms, nice beds and great meals. In reality, every luxury hotel has to deliver these or they’ll be out of business.  Recognizing a brand must be […]

Tim Horton’s case study: They ignore everything that needs fixing

For the last five years, the Tim Horton’s brand has been slipping fast. While McDonald’s stock price is up 60%+ the last five years, Restaurant Brands International who owns Tim’s has seen half that growth. Once the pride and representation of what it means to be Canadian, Tim’s now feels anything but. This timeline coincides […]

10 best Nike Ads that will inspire you to be better at Marketing

Nike is one of the beloved brands of all time, creating an idea and inspiration beyond their shoes. If you are on here to learn about advertising, I want to use the 10 best Nike ads to inspire you to learn to be a better marketer. So, let’s just do it! Nike does such a […]

Ferrari sells nearly as much branded merchandise as they sell cars

Ferrari case study for the Ferrari brand strategy

Ferrari is one of the most desired luxury car brands in the world. To Italians worldwide, the Ferrari brand screams their passion for the Italian culture. This year’s big news is that Lewis Hamilton, the 7-time Formula 1 champion, will move to the Ferrari team in 2025.  While other car brands drive their valuation by […]