January 29, 2015
I hope a few of these spots bring back some good memories for you and if there are any special ones missing for you, feel free to add them in the comments. I really hate the latest trend where companies are releasing their ads the week before or for this year, two or three weeks before. Yes, that’s great for sharing on line. But I’ve already seen some of this year’s ads and seeing these ads on a small computer screen, on my own, at random hours isn’t as exciting as seeing them at a Super Bowl party.
As we get ready for this year’s game, here are ten great ads from Super Bowls past. Enjoy.
Coke “Mean Joe Greene” (1979)
Bit of that 1970s “cheese” for you, but I remember this one from my teens. The spot has become as iconic as the drink itself.
Apple 1984 (1984)
Great story of this ad in the Steve Jobs book–how the board never wanted to run it and they lied about the media commitment. This was one of the first big Super Bowl ads, that changed the way advertisers saw the Super Bowl slots.
McDonald’s Jordan vs Bird (1992)
This one had a lot of break through and left us with the phrase “nothing but net”.
Cindy Crawford “New Can” (1992)
Not much needs to be said about this one, other than that they repeated this 10 years later and she still looked the same.
Budweiser: WASSUP! (1999)
The simplicity of this one, but it really does capture a male-bonding insight of how guys do interact with their buddies.
Snicker’s Betty White (2010)
Whatever Betty was paid, she’s made millions since because of this spot. Quickly after this one, the power of a Facebook page demanded that Betty host Saturday Night Live. A great little spot, one that Snicker’s has yet to fully capture in their pool outs on this campaign.
Chrysler Eminem (2011)
I love the tone of this spot, perfect casting with Eminem–the rawness of his voice, attitude and authenticity. The repeat in 2012 using Clint Eastwood was a good spot as well, but not quite up to the Eminem version. “Imported from Detroit” is a very big idea. Love it.
Budweiser 9/11 Tribute (2002)
Even after all these years, this one might bring a tear to your eye. Months after the tragedy of 9/11, this one takes the American icons of Budweiser and the Clydesdales marching through the streets of America and gives a nice salute to NYC.
Beautiful ad that shows the power of Google as an enabling brand to your life.
One of my fav ads of all time, and takes such a huge artistic risk by launching such a quiet ad that really tugs at the heart, when most other brands are doing slapstick ads.
Good luck to this year’s Super Bowl, as many of us will be watching the TV ads as much as we’re watching the game. The power of the venue as the Super Bowl out draws the final game of the other 3 sports (Baseball, Basketball and Hockey) combined.
Let’s hope for a great game and maybe one great ad to add to this list.
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