When do you think we can we have these cool things from China?

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Going to China is fascinating, as it feels like going into the future and the past at the same time. One moment this gentleman rides past me, appearing from a world many years ago, and next you see a spotless subway, high end retailers or a technology we don’t yet have in the west.  

Universal payment apps

I was doing some workshops in China and my client says “let’s order lunch.” She opens her wechat (equal to Facebook) and it lists all the takeout options in the vicinity, she orders lunch from one and tea from another and pays. Done. All without leaving wechat.

Ten minutes later, the delivery guy (photo evidence below) walks through the office and delivers it to the boardroom we are in, at the back of the office, tracking the gps location of the phone that ordered. China is a great way to see our future in 5 or 10 years. Yes, we have preloaded visa on our fav pizza sites. Sure we have payment apps for specific places like Starbucks.

But not a universal payment app through our favourite social media. The same app pays for taxis, clothing or groceries. Anything.

Given our fears over Facebook’s privacy issues, when can we expect to order a hamburger and ice tea through a social media app? We might need senate hearings on whether FB can deliver pizzas.

How comfortable are you with the delivery guy delivering it right to your phone, wherever you are.

Feels like Neo from the matrix, knowing exactly where you are sitting.

Does the future excite you or scare you?

 

The most innovative grocery store

I had a chance to visit a Hema store in China, which is Alibaba “new retail” intended to be the perfect blend of offline and online. It puts the consumer in the drivers seat to shop how they want.

For every item, hold your phone to the QR code, and learn about the product. So much potential to bring your brand to life with technology.

What’s holding you back? You can online, go pick it up or get it delivered within 30 mins. Or Shop on person, and get it delivered. Third, as shown here: pick out the seafood yourself, hand it over, get it cooked by a chef and enjoy it with your family. This concept felt similar to Marche in Switzerland or a few degrees beyond what Whole Foods does with cooked options.

This could be a good move for a store in the west to take on.

Below is a video by Alibaba about their view on “New Retail.” This will give you a feel for the smart and creative areas where retail can go.

Anyone seeing other interest blends of technology and in person shopping?

High speed trains

I took a high speed bullet train, going 300km/hour, as fast as prop planes but no “plane travel crap” we all put up with. You just get on the train and sit in your seat. Business class seats, recline the whole way, for only $100 US.

Imagine going from New York City to Boston in 90 minutes or LA to San Francisco in 2 hours. No taxi cabs, hour long pre-boarding.

I am excited to announce the release of my new book, Beloved Brands.

With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.

You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution and analyze the performance of your brand through a deep-dive business review.

To order the e-book version or the paperback version, click on this link: https://lnkd.in/eF-mYPe

Beloved Brands: Who are we?

At Beloved Brands, our purpose is to help brands find a new pathway to growth. We believe that the more love your brand can generate with your most cherished consumers, the more power, growth, and profitability you will realize in the future.

The best solutions are likely inside you already, but struggle to come out. Our unique engagement tools are the backbone of our strategy workshops. These tools will force you to think differently so you can freely generate many new ideas. At Beloved Brands, we bring our challenging voice to help you make decisions and refine every potential idea.

We help brands find growth

We start by defining a brand positioning statement, outlining the desired target, consumer benefits and support points the brand will stand behind. And then, we build a big idea that is simple and unique enough to stand out in the clutter of the market, motivating enough to get consumers to engage, buy and build a loyal following with your brand. Finally, the big idea must influence employees to personally deliver an outstanding consumer experience, to help move consumers along the journey to loving your brand.

We will help you write a strategic brand plan for the future, to get everyone in your organization to follow. It starts with an inspiring vision that pushes your team to imagine a brighter future. We use our strategic thinking tools to help you make strategic choices on where to allocate your brand’s limited resources. We work with your team to build out project plans, creative briefs and provide advice on marketing execution.

To learn more about our coaching, click on this link: Beloved Brands Strategic Coaching

We make Brand Leaders smarter

We believe that investing in your marketing people will pay off. With smarter people behind your brands will drive higher revenue growth and profits. With our brand management training program, you will see smarter strategic thinking, more focused brand plans, brand positioning, better creative briefs that steer your agencies, improved decision-making on marketing execution, smarter analytical skills to assess your brand’s performance and a better management of the profitability of the brand.

To learn more about our training programs, click on this link: Beloved Brands Training

If you need our help, email me at graham@beloved-brands.com or call me at 416 885 3911

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Graham Robertson

Graham spent 20 years in Brand Management leading some of the world’s most beloved brands at Johnson and Johnson, General Mills and Coke, rising up to VP Marketing. In his career, he has won numerous Advertising, Innovation and Leadership awards. Graham played a major role in helping J&J win Marketing Magazine’s prestigious “Marketer of the Year” award. Graham brings a reputation for challenging brand leaders to think differently and to be more strategically focused. Graham founded Beloved Brands in 2010, to help brands find growth and make brand leaders smarter. He leads workshops to help define your Brand Positioning, build your brand’s Big Idea, and write strategic Brand Plans that motivate and focus everyone that works on the brand. Our Beloved Brands training programs will help your team, produce exceptionally smart work work that drives stronger brand growth and profits. We cover everything a brand leader needs to know including strategic thinking, planning, positioning, execution and analytics. Our robust client roster has included the NFL Players Association, Reebok, the NBA, Acura, Shell, Miller Lite, 3M, Jack Link’s and Pfizer. His weekly brand stories have generated over 5 million views.

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