My favorite Christmas Ad of 2017 is an old-fashioned romantic story

Share this story with other MarketersShare on LinkedIn
Linkedin
Share on Facebook
Facebook
Share on Google+
Google+
Tweet about this on Twitter
Twitter
Email this to someone
email
Print this page
Print

I am happy to report that 2017 will end with a great series of Ads from Vodafone in the UK. This six-part old fashioned, love story does a great job portraying the awkwardness of the early stages of dating. Anyone who knows the lines to “It’s a Wonderful Life” is good in my books.The rehearsing of that first phone call.The awkwardness of the family probing about them. All very cute. I just finished watching “Love Actually” for the 10th time, almost an annual event with my family.

Sure, these ads weave in a few phone messages. Almost in a cute way. But, they certainly draw the viewer in naturally with the hope of seeing what’s next in the story. Even after six ads, I still hoped for more. Here are all six of the ads. Tell me if you wonder what’s next.

Enjoy

 

As Brand Leaders, I know we can do better in 2018

The world of branding has become far too transactional in 2017. Too many marketers spent the year trying to hack through algorithms to get a few more views of something rather meaningless. I keep hearing about story-telling, but I’m just not seeing enough of it. Brands have become so data-driven, they want the sale now. The super bowl ads were weak, the Christmas ads even weaker. Don’t even get me started on how boring the John Lewis ad is this year. I think of advertising like the little “add a penny, take a penny” plate or jar you see beside the cash register. Building up your brand to create a desire among consumers is “adding a penny” while telling the consumer to buy is the “taking a penny”.

If you are always taking a penny, there won’t be any pennies left in the penny jar.

 

As we look to end the business year of 2017, I think we can do better. I want to see great work in 2018. Not just average. Remember, OK is the enemy of great. I want you to ask yourself “Do I love it?”.  If you do not love the work you do, then how can you ever expect the consumer to love your brand. That’s my challenge to everyone reading. If you make some, send it my way. Seeing great work will feel like my reward.

Here’s to seeing greatness in 2018,

 

 

 

Share this story with other MarketersShare on LinkedIn
Linkedin
Share on Facebook
Facebook
Share on Google+
Google+
Tweet about this on Twitter
Twitter
Email this to someone
email
Print this page
Print

Published by

Graham Robertson

Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham's purpose is to use is marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow. Graham spent 20 years leading some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. Graham played a significant role in helping win Marketing Magazine's "Marketer of the Year" award. He has won numerous advertising and innovation awards including Businessweek’s best new product award. As a keynote speaker, Graham shares his passion for brands to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand or an agency in New York. He's been a guest writer for Ad Age, and his weekly blog stories have reached millions of marketers, who are trying to improve their skills. His new book, Beloved Brands, has launched with rave reviews. Many brand leaders are using this book as a playbook to help build the brand they work on. And, it serves as a brand management textbook for business schools in the US, Canada and the UK. Graham’s personal promise is to help you solve your brand building challenges, to give you new thinking, so you can unlock future growth for your brand.

Comments: have your say