How to use a Big Idea to capture the consumer’s mind and heart

[sg_popup id=”9″ event=”onload”][/sg_popup]A Big Idea for your brand ensures consistency in the consumers mind as they notice, test, decide and experience the brand. The brand needs to be able to tell their story in 7 seconds, 60 seconds, 30 minutes and over the lifetime of the brand. Have you ever gone to a party where you … Continue reading How to use a Big Idea to capture the consumer’s mind and heart