February 3, 2014
That was not the Best Super Bowl…for ads either
Well, we know from the start that was not the best game. I would say the half time show was great and hopefully Bruno Mars gained some new fans around the world. But for those of us watching the TV ads, they weren’t that good. There were quite a few mediocre ones, and a few copy cats of their own campaigns but not as good as the prior year ads. I’m a big fan of Advertising, so trust me I wanted to like them more than I did. There just wasn’t an ad that we’ll talk about for five years, not like the Betty White Snickers ad or the Dodge Farmer Ad. If you liked the ads better than I did, feel free to tell me which ones and why.
Here are the best ones:
I really liked the Coke ad. It’s quiet, but I think it stands out among all the gag style ads where brands appear to be trying too hard. It has sparked some controversy on-line with a few people objecting to “America the Beautiful” being sung in various languages. But Coke is as global of a company as you can find. So this not only speaks to Americans but all those around the world looking at Coke as being that link to America. I’d give this a solid A, mainly because I think it takes guts to do this ad.
This is a very good ad, fitting with the personality of the brand, and a cute gag that is sure to make us all laugh. It also involves the brand nicely. I’d give it an A-. It’s cute, but we might not remember this one a year from now.
It’s great to see Heinz make a move onto the big stage. They’ve struggled the past few decades, once we figured out their taste could be duplicated. But this really ties in perfectly to the heritage of the brand, and even given a new modern twist. It’s cute and let’s give it a nice B+.
This one seems to be winning all the on-line votes for best ad, that might be indicative that there was nothing great. I might be over-thinking this one, but doesn’t it seem a lot like last year’s Budweiser spot where the horse kept running back to the owner. While last year’s brought a tear to my eye, this one just made me smile. I’m going a solid B.
Here’s last year’s Budweiser ad. Don’t you think it’s similar, and better. Still makes me cry.
Budweiser “Home Coming”
This was pretty good, just not amazing. I’m not sure it tugged at the heart enough. Feels like we’ve seen others over the years that were better. I’d give it a solid B.
The rest of the ads were C’s and D’s, maybe a few F’s. Here’s to a better game for next year, and better ads. I realize we aren’t going to get Dodge “Farmer”. To me, this is one of our best ads of the century so far. Here’s what an A+ looks like.
Here’s to next year’s game. May it bring better football and better ads.
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