December 18, 2013
New holiday ad from Apple will bring a sweet tear to your eye
There have been some great Christmas ads over the years and this latest from Apple is a very nice spot. I love this ad. Not just for the emotion it conveys but for the use of the brand as the hero in the ad. The iPhone does create a little bit of magic. Last year, I created my own photo book using the Apple’s on-line service. It turned all the photos I take into a beautiful album. If you are looking for a Christmas gift for a loved one, I would recommend you give it a shot. It’s very easy. If I can do it, so can you . Here’s the link: Printing a Photo Book
In this 90 second TV ad, it shows a typical teenager hanging onto this iPhone constantly, and then from there, the magic happens.
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Last month I posted a Google Ad that makes everyone cry. It’s from India and does such a good job incorporating Google as an enabler. Click here: New Google Ad Will Make You Cry
John Lewis to me is the King of all Christmas Ads. Here’s story I did last month on the 2013 ad, but showing all the Christmas Ads that they’ve done. My favourite of the ads is the 2011 version. Click here: New John Lewis Christmas Ad
You might also enjoy reading about brands that are using consumer insight as the basis of their advertising. So many Brand Leaders think your job is to represent the brand to the consumer. What if you were to represent the consumer to the brand? Would your work look different? Click on this story to read more: 5 Great Ads Based on a Unique Consumer Insight
And if you want to know how to write a better creative brief, here’s a simple step by step process to help you. Click on this story to read more: How to write an Effective Creative Brief
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Read more on how to utilize our Brand Leadership Learning Center where you will receive training in all aspects of marketing whether that’s strategic thinking, brand plans, creative briefs, brand positioning, analytical skills or how to judge advertising. We can customize a program that is right for you or your team. We can work in person, over the phone or through Skype. Ask us how we can help you.
ABOUT BELOVED BRANDS INC.: At Beloved Brands, we are only focused on making brands better and making brand leaders better.Our motivation is that we love knowing we were part of helping someone to unleash their full potential. We promise to challenge you to Think Different. We believe the thinking that got you here, will not get you where you want to go. Our President and Chief Marketing Officer, Graham Robertson is a brand leader at heart, who loves everything about brands. He comes with 20 years of experience at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke, where he was always able to find and drive growth. Graham has won numerous new product and advertising awards. Graham brings his experience to your table, strong on leadership and facilitation at very high levels and training of Brand Leaders around the world. To reach out directly, email me at firstname.lastname@example.org
At Beloved Brands, we love to see Brand Leaders reach their full potential. Here are the most popular article “How to” articles. We can offer specific training programs dedicated to each topic. Click on any of these most read articles:
- How to Write a Brand Positioning Statement
- How to Write a Brand Plan
- How to Write a Creative Brief
- How to create a Brand Strategy Road Map
- How to Judge Advertising
- How to write a Mini Creative Brief
- How to Think Strategically
- How to Build a Media Strategy
- Brand Love = Power = Profit
- How to Have a Successful Marketing Career
Ask Beloved Brands to help train you on Advertising that will help you to be a better brand leader.
This entry was posted in Beloved Brands Explained and tagged in ad age, Advertising, Apple, apple christmas ad, best christmas ads, Brand, brand concept, brand mangement, brand manger, brand plan, brand positioning statement, brand strategy, christmas, Christmas ads, CPG, creative brief, customer value proposition, CVP, google +, google india ad, John Lewis, Marketing, marketing management, positioning, Target Market, xmas.
Graham Robertson is one of the voices of the modern brand leader. He started Beloved Brands, knowing he could make brands better and brand leaders better. Graham believes passion matters in marketing, because the more loved a brand is by consumers, the more powerful and profitable that brand will be. Graham spent 20 years in brand management leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising through the ranks up to VP Marketing. Graham played a major role in helping Pfizer win Marketing Magazine’s Marketer of the Year award. He has an MBA from the Ivey Business School, ranked the #1 International business school by Business Week. As a Brand Coach, he can help you create a winning positioning statement for your brand, write a brand plan everyone can follow, find advertising that drives growth and train your team of Brand Leaders on everything marketing. The client roster for Beloved Brands includes the NFL Players Association, Reebok, Pfizer Capital One, 3M, Sun Products and Earls. Graham’s weekly blog (beloved-brands.com) has a vast following with over 3 million views, and his public speaking appearances inspire brand leaders to love what they do.View more posts from this author