November 15, 2013
Google Ad will make you cry, without understanding a word that is said
I remember this old P&G advertising guy who always said “you know you have a good spot if you can turn the sound off and still get the ad”. Try that one time and see if it works because it’s very hard.
Here is a new Google ad where there is no English at all and yet the story is easy to follow. If you want, you can turn on the Closed Captioning by hitting the tiny CC button at the bottom right of the video. I watched it without understanding one word that was spoken and I was able to follow along. And i cried.
The ad is beautifully shot, and feels more like a mini-movie than a TV ad. Well, it is 3 minutes and 32 seconds. They stay authentic to the culture, with great visuals, music and language. The story is simple–about two friends who have not seen other since their childhoods.
The ad shows how much we rely on Google for looking up, finding, tracking or just checking any little thing that makes our lives just a little bit easier. It captures our attention, getting millions of likes already as it’s being passed around social media networks like Facebook and Twitter. it involves the brand throughout without too much branding. The tears generated at the end makes you want to pass it on, so they can experience what you just did. Well done.
If you like this story…
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This entry was posted in Beloved Brands in the Market and tagged in ad age, Advertising, Brand, brand concept, brand mangement, brand manger, brand plan, brand positioning statement, brand strategy, creative brief, customer value proposition, CVP, google +, grandfather, india, indian, Marketing, marketing management, paris, parisian, positioning, reunion, Target Market.
Graham Robertson is one of the voices of the modern brand leader. He started Beloved Brands, knowing he could make brands better and brand leaders better. Graham believes passion matters in marketing, because the more loved a brand is by consumers, the more powerful and profitable that brand will be. Graham spent 20 years in brand management leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising through the ranks up to VP Marketing. Graham played a major role in helping Pfizer win Marketing Magazine’s Marketer of the Year award. He has an MBA from the Ivey Business School, ranked the #1 International business school by Business Week. As a Brand Coach, he can help you create a winning positioning statement for your brand, write a brand plan everyone can follow, find advertising that drives growth and train your team of Brand Leaders on everything marketing. The client roster for Beloved Brands includes the NFL Players Association, Reebok, Pfizer Capital One, 3M, Sun Products and Earls. Graham’s weekly blog (beloved-brands.com) has a vast following with over 3 million views, and his public speaking appearances inspire brand leaders to love what they do.View more posts from this author