I hope a few of these spots bring back some good memories for you and if there are any special ones missing for you, feel free to add them in the comments.
Coke “Mean Joe Greene” (1979)
Bit of that 1970s “cheese” for you, but I remember this one from my teens. The spot has become as iconic as the drink itself.
Apple 1984 (1984)
Great story of this ad in the Steve Jobs book–how the board never wanted to run it and they lied about the media commitment. This was one of the first big Super Bowl ads, that changed the way advertisers saw the Super Bowl slots.
Diet Pepsi Michael J Fox (1987)
A little bit of that “Back to the Future” feel of the 1980s Michael J Fox. Very cute tone is a good fit for Pepsi.
McDonald’s Jordan vs Bird (1992)
This one had a lot of break through and left us with the phrase “nothing but net”. The current Tiger Woods/Rory McIlroy spot uses (steals) the same formula.
Cindy Crawford “New Can” (1992)
Not much needs to be said about this one, other than that they repeated this 10 years later and she still looked the same.
Budweiser: WASSUP! (1999)
The simplicity of this one, but it really does capture a male-bonding insight of how guys do interact with their buddies.
FedEx has been using sarcastic humor to make their point for years. This spot has a good feel with the FedEx tone.
Snicker’s Betty White (2010)
Whatever Betty was paid, she’s made millions since because of this spot. Quickly after this one, the power of a Facebook page demanded that Betty host Saturday Night Live. A great little spot, one that Snicker’s has yet to fully capture in their pool outs on this campaign.
Chrysler Eminem (2011)
I love the tone of this spot, perfect casting with Eminem–the rawness of his voice, attitude and authenticity. The repeat in 2012 using Clint Eastwood was a good spot as well, but not quite up to the Eminem version. ”Imported from Detroit” is a very big idea. Love it.
Budweiser 9/11 Tribute (2002)
Even after all these years, this one might bring a tear to your eye. Months after the tragedy of 9/11, this one takes the American icons of Budweiser and the Clydesdales marching through the streets of America and gives a nice salute to NYC.
Good luck to this year’s Super Bowl, as many of us will be watching the TV ads as much as we’re watching the game. The power of the venue as the Super Bowl out draws the final game of the other 3 sports (Baseball, Basketball and Hockey) combined.
And I lied: I’m not quite over the Patriots loss yet.
What’s Your Favorite Super Bowl Ad of all time?
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About Graham Robertson: The reason why I started Beloved Brands Inc. is to help brands realize their full potential value by generating more love for the brand. I only do two things: 1) Make Brands Better or 2) Make Brand Leaders Better. I have a reputation as someone who can find growth where others can’t, whether that’s on a turnaround, re-positioning, new launch or a sustaining high growth. And I love to make Brand Leaders better by sharing my knowledge. I’m a marketer at heart, who loves everything about brands. My background includes 20 years of CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. My promise to you is that I will get your brand and your team in a better position for future growth. Add me on LinkedIn at http://www.linkedin.com/in/grahamrobertson1 so we can stay connected.