January 27, 2013
Ten Best Super Bowl Ads of All Time
I hope a few of these spots bring back some good memories for you and if there are any special ones missing for you, feel free to add them in the comments.
Coke “Mean Joe Greene” (1979)
Bit of that 1970s “cheese” for you, but I remember this one from my teens. The spot has become as iconic as the drink itself.
Apple 1984 (1984)
Great story of this ad in the Steve Jobs book–how the board never wanted to run it and they lied about the media commitment. This was one of the first big Super Bowl ads, that changed the way advertisers saw the Super Bowl slots.
Diet Pepsi Michael J Fox (1987)
A little bit of that “Back to the Future” feel of the 1980s Michael J Fox. Very cute tone is a good fit for Pepsi.
McDonald’s Jordan vs Bird (1992)
This one had a lot of break through and left us with the phrase “nothing but net”. The current Tiger Woods/Rory McIlroy spot uses (steals) the same formula.
Cindy Crawford “New Can” (1992)
Not much needs to be said about this one, other than that they repeated this 10 years later and she still looked the same.
Budweiser: WASSUP! (1999)
The simplicity of this one, but it really does capture a male-bonding insight of how guys do interact with their buddies.
FedEx has been using sarcastic humor to make their point for years. This spot has a good feel with the FedEx tone.
Snicker’s Betty White (2010)
Whatever Betty was paid, she’s made millions since because of this spot. Quickly after this one, the power of a Facebook page demanded that Betty host Saturday Night Live. A great little spot, one that Snicker’s has yet to fully capture in their pool outs on this campaign.
Chrysler Eminem (2011)
I love the tone of this spot, perfect casting with Eminem–the rawness of his voice, attitude and authenticity. The repeat in 2012 using Clint Eastwood was a good spot as well, but not quite up to the Eminem version. “Imported from Detroit” is a very big idea. Love it.
Budweiser 9/11 Tribute (2002)
Even after all these years, this one might bring a tear to your eye. Months after the tragedy of 9/11, this one takes the American icons of Budweiser and the Clydesdales marching through the streets of America and gives a nice salute to NYC.
Good luck to this year’s Super Bowl, as many of us will be watching the TV ads as much as we’re watching the game. The power of the venue as the Super Bowl out draws the final game of the other 3 sports (Baseball, Basketball and Hockey) combined.
And I lied: I’m not quite over the Patriots loss yet.
What’s Your Favorite Super Bowl Ad of all time?
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This entry was posted in Beloved Brands in the Market and tagged in #superbowl, ad age, Advertising, Adweek, best super bowl ads, Brand Leadership, Brand Managers, Brands, Budweiser, chrysler, Cindy Crawford, coke, Eminem, Marketing, pepsi, strategy, tv ads.
Graham Robertson is one of the voices of the modern brand leader. He started Beloved Brands, knowing he could make brands better and brand leaders better. Graham believes passion matters in marketing, because the more loved a brand is by consumers, the more powerful and profitable that brand will be. Graham spent 20 years in brand management leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising through the ranks up to VP Marketing. Graham played a major role in helping Pfizer win Marketing Magazine’s Marketer of the Year award. He has an MBA from the Ivey Business School, ranked the #1 International business school by Business Week. As a Brand Coach, he can help you create a winning positioning statement for your brand, write a brand plan everyone can follow, find advertising that drives growth and train your team of Brand Leaders on everything marketing. The client roster for Beloved Brands includes the NFL Players Association, Reebok, Pfizer Capital One, 3M, Sun Products and Earls. Graham’s weekly blog (beloved-brands.com) has a vast following with over 3 million views, and his public speaking appearances inspire brand leaders to love what they do.View more posts from this author